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| Segment | Size | Avg Spend | Frequency | Characteristics |
|---|---|---|---|---|
| High Value | 1,234 | $450 | 12/year | Loyal, premium products |
| Growth | 3,456 | $180 | 6/year | Increasing engagement |
| Occasional | 5,678 | $85 | 3/year | Seasonal buyers |
| At Risk | 2,345 | $120 | 1/year | Declining activity |