WIA-DATA-009 Interactive Demo
MDM provides a single, authoritative source of truth for critical business entities (customers, products, suppliers) across the enterprise.
Create single, accurate master records from multiple sources through intelligent matching and merging.
Identify duplicate records across systems using fuzzy matching, machine learning, and business rules.
Keep master data consistent across all consuming systems with real-time or batch synchronization.
Enforce validation rules, completeness checks, and accuracy standards on all master data.
| Pattern | Description | Use Case |
|---|---|---|
| Registry Style | Central index with references to source systems | Cross-referencing, lightweight MDM |
| Consolidation Style | Central repository stores golden records | Analytics, reporting, data warehousing |
| Coexistence Style | Master data managed centrally and synchronized | Hybrid environments, gradual adoption |
| Transaction Style | MDM hub drives operational processes | Real-time applications, e-commerce |
Use fuzzy matching, phonetic algorithms, and ML to identify duplicate or related records across disparate systems.
Merge multiple source records into a single, authoritative golden record using survivorship rules and data quality scores.
| Source | Customer ID | Name | Phone | Quality Score | |
|---|---|---|---|---|---|
| CRM | CRM-12345 | John A. Smith | john.smith@example.com | (555) 123-4567 | 95% |
| ERP | ERP-98765 | John Smith | 555-123-4567 | 78% | |
| E-Commerce | ECOM-55512 | J. Smith | j.smith@example.com | 82% |
Distribute golden records to consuming systems in real-time or batch mode, ensuring consistency across the enterprise.
Apply quality rules, validation checks, and stewardship workflows to ensure master data integrity and compliance.