Chapter 1: Traditional Medicine Wisdom

A Journey Through the World's Major Healing Traditions

1.1 The Global Landscape of Traditional Medicine

For thousands of years, before the advent of modern biomedicine, humanity developed sophisticated systems of healing rooted in observation, philosophy, and deep understanding of the human-nature connection. Today, according to the World Health Organization, approximately 80% of the global population relies on some form of traditional medicine for their primary healthcare needs.

Key Insight: Traditional medicine systems share a fundamental principle: the individual is not merely a collection of parts but an integrated whole, inseparable from their environment, emotions, and lifestyle. This holistic view aligns remarkably with modern systems biology and personalized medicine.

The WIA-TRADITIONAL-MEDICINE standard recognizes that these diverse healing traditions, while using different languages and frameworks, often describe similar phenomena. By creating interoperable data standards, we can bridge these systems while respecting their unique cultural contexts.

1.2 Traditional Chinese Medicine (TCM)

🇨🇳 Overview

With a documented history spanning over 2,500 years, Traditional Chinese Medicine remains one of the most comprehensive and widely practiced traditional medical systems. TCM views health as a state of harmony between the body's internal systems and the external environment.

Core Concepts

Constitutional Types (Nine Constitution Types)

The Constitution in Chinese Medicine Questionnaire (CCMQ) identifies nine distinct constitutional types, each with specific characteristics, disease tendencies, and treatment approaches:

  1. Balanced (平和質) - Optimal health state
  2. Qi Deficiency (氣虛質) - Fatigue, weak voice, susceptibility to colds
  3. Yang Deficiency (陽虛質) - Cold intolerance, cold extremities
  4. Yin Deficiency (陰虛質) - Heat sensations, dry skin, night sweats
  5. Phlegm-Dampness (痰濕質) - Tendency to obesity, heavy sensation
  6. Damp-Heat (濕熱質) - Oily skin, irritability, digestive issues
  7. Blood Stasis (血瘀質) - Dark complexion, tendency to pain
  8. Qi Stagnation (氣郁質) - Emotional sensitivity, sighing frequently
  9. Special Diathesis (特稟質) - Allergic tendencies

1.3 Ayurveda

🇮🇳 Overview

Originating in the Indian subcontinent over 5,000 years ago, Ayurveda (meaning "Science of Life" in Sanskrit) is one of the world's oldest holistic healing systems. It emphasizes prevention and maintaining health through lifestyle, diet, and natural therapies.

The Three Doshas

Ayurveda's constitutional theory is based on three fundamental bio-energies called Doshas:

"The unique combination of Doshas present at birth (Prakriti) determines one's constitutional type and influences physical characteristics, mental tendencies, and disease susceptibility throughout life."

Ayurgenomics: Scientific Validation

Recent research published in Nature Scientific Reports (2024) has demonstrated significant correlations between Prakriti types and genetic variations. Studies show that individuals classified as Vata, Pitta, or Kapha-dominant exhibit distinct patterns in genes related to metabolism, inflammation, and immune function, providing scientific support for this ancient classification system.

1.4 Korean Medicine (Sasang Constitutional Medicine)

🇰🇷 Overview

Developed by Lee Je-ma in the 19th century, Sasang Constitutional Medicine classifies individuals into four constitutional types based on their physical and psychological characteristics. This system is unique in its emphasis on psychological factors in determining constitution.

The Four Constitutions

Multi-omics studies (2024) have shown that Sasang constitution types correlate with distinct genomic, metabolomic, and microbiome profiles, validating this constitutional classification with modern scientific methods.

1.5 Other Major Traditions

Kampo (漢方) - Japanese Traditional Medicine

Kampo, derived from Chinese medicine but adapted to Japanese sensibilities, is unique in its integration with modern medicine. In Japan, Kampo formulas are prescribed by Western-trained physicians and covered by national health insurance, representing one of the most successful models of integrative medicine.

Unani Medicine

Rooted in Greco-Arabic tradition, Unani medicine is based on the theory of four humors (blood, phlegm, yellow bile, black bile) and the concept of Mizaj (temperament). Widely practiced in South Asia and the Middle East, it offers another perspective on constitutional medicine.

Tibetan Medicine (Sowa Rigpa)

Sowa Rigpa, meaning "Science of Healing," incorporates Buddhist philosophy with influences from Ayurveda and Chinese medicine. Its three Nyepa (rLung, mKhris-pa, Bad-kan) parallel the Ayurvedic Doshas while maintaining unique diagnostic methods.

1.6 The Case for Integration

While these traditions developed independently across different cultures, they share remarkable commonalities:

The WIA-TRADITIONAL-MEDICINE Vision: By creating standardized data formats and interoperable APIs, we can preserve the richness of each tradition while enabling cross-system learning and validation. This is not about reducing diverse traditions to a single framework, but about creating bridges that allow each system to communicate in the language of modern healthcare.

Korea Industrial Cluster, National Strategic Technologies, Workforce Development

Korea operates a comprehensive industrial cluster system. Korea Top 12 National Strategic Technologies (5th Science and Technology Master Plan 2023-2027): (1) Semiconductors and Displays (2) Secondary Batteries (3) Advanced Mobility (autonomous driving, UAM) (4) Next-Generation Nuclear (SMR) (5) Advanced Bio (6) Aerospace and Marine (7) Hydrogen (8) Cybersecurity (9) Artificial Intelligence (10) Next-Generation Communications (11) Advanced Robotics and Manufacturing (12) Quantum. 12 fields receive direct investment of 5 trillion KRW annually, cumulative 30 trillion KRW by 2030. Korea Major Industrial Clusters: Pangyo IT Cluster (1,300+ companies, 100 trillion KRW revenue), Gangnam Fintech (200+ companies), Songdo BT Bio Cluster, Daegu Medical Cluster, Ulsan Industry (shipbuilding, petrochemicals, automotive), Changwon Machinery, Changwon National Industrial Complex, Siheung and Banwol (SME manufacturing), Yeosu Petrochemicals, Pyeongtaek Semiconductor (Samsung Electronics Pyeongtaek Campus), Icheon and Cheongju Semiconductor (SK hynix Icheon and Cheongju Campuses), Asan Display (Samsung Display Asan Campus), Gumi Mobile (Samsung Gumi Campus), Pohang Steel (POSCO Pohang Steel Mill), Gwangyang Steel (POSCO Gwangyang Steel Mill), Dangjin Steel (Hyundai Steel Dangjin), Ulsan Automotive (Hyundai Motor Ulsan Plant), Asan Automotive (Hyundai Asan Plant), Kia Gwangju and Sohari, POSCO Gwangyang and Pohang Steel Mills, SK hynix Icheon and Cheongju, Samsung Electronics Hwaseong, Giheung, Pyeongtaek, Onyang, Cheonan, Asan Semiconductor Facilities. Major Industrial Complexes and Techno Valleys: Pangyo Techno Valley (1st 800 companies, 2nd 600 companies, 3rd 1,200 companies), Dongtan Techno Valley, Gwanggyo Techno Valley, Songdo IBD, Yeouido Financial District, Gangnam Teheran-ro Valley, Sihwa, Banwol, Gumi, Ulsan, Changwon, Geoje, Yeosu, Ulsan Mipo, Onsan, Cheongju, Iksan, Gwangyang, Yeosu, POSCO Gwangyang Steel Mill, Asan Bay, Seosan, Songdo, Incheon Airport, Sejong, Cheongna, Geomdan, Pyeongtaek Automotive Industrial Complex, Giheung Semiconductor Complex, Icheon Semiconductor Complex, Asan Display Complex, Gumi Mobile Complex, Changwon National Industrial Complex, Ulsan Mipo National Industrial Complex, Yeosu National Industrial Complex, Onsan National Industrial Complex. Korea Workforce Statistics: STEM undergraduate students 700,000 (26% of all university students), STEM graduate students 170,000, PhD researchers 140,000, STEM doctorates conferred 8,000 annually (Seoul National University 1,200, KAIST 800, POSTECH 400, Yonsei University 700, Korea University 600, UNIST 250, DGIST 100, GIST 200, KISTI 50, KIST and ETRI postdoctoral programs 1,000), information security experts 300,000 (KISA-trained and private), AI experts 50,000 (NIA, IITP, NIPA, Samsung, LG, SK, NAVER, Kakao trained), semiconductor experts 260,000 (Samsung Electronics 60,000, SK hynix 30,000, DB HiTek, SK siltron). National R&D Project Operation: National R&D projects 100,000+ annually (MSIT 35,000, MOTIE 25,000, MSS 20,000, MOE 15,000, others 5,000), R&D participating institutions 25,000+, R&D participating researchers 530,000, National R&D output (papers, patents) 540,000 annually. Korea Corporate R&D Investment Top 10 (2024): Samsung Electronics 28 trillion KRW, LG Electronics 9 trillion KRW, SK hynix 8 trillion KRW, Hyundai Motor 6 trillion KRW, Kia 4 trillion KRW, LG Chem 3.5 trillion KRW, LG Display 3.2 trillion KRW, POSCO 3 trillion KRW, Samsung SDI 2.7 trillion KRW, SK Innovation 2.5 trillion KRW.

Korea Global Standards Cooperation — Quantum, Bio, Aerospace, AI

Korea leads global standardization cooperation in 4th industrial revolution technologies. Korea Quantum Technology Standards: "Quantum Science and Technology Comprehensive Development Plan 2024-2030" (8 trillion KRW R&D), National Quantum Science and Technology Committee, MSIT Quantum Technology Bureau, KIST Quantum Information Research Division, KAIST Quantum Graduate School, POSTECH Quantum Science and Technology Division, KAIST IQC, Seoul National University Quantum Information Center, Korea Institute for Advanced Study Quantum Computing Division, KRISS Quantum Measurement Standards Center, SK Telecom QKD, KT QKD, LG U+ QKD, Samsung SDS PQC, Easy Security, CryptoLab Quantum-Resistant Cryptography, KS X ISO/IEC 18033-3, NIST PQC ML-KEM/ML-DSA/SLH-DSA Korean adoption, QKD ETSI GS QKD series Korean Profile. Korea Next-Generation Communications (5G/6G) Standards: 5G subscribers 35 million, 5G base stations 350,000, 5G dedicated networks 16 operators, 6G Acceleration Council (MSIT 2024), 6G commercialization target 2028, 3GPP Release 18/19/20 Korean participation, KS X 3GPP, Samsung Research 6G, LG Electronics 6G, KT 6G, SK Telecom 6G, LG U+ 6G, NIA, ETRI, KAIST, POSTECH, Seoul National University 6G Research Division, O-RAN ALLIANCE Korean Chair Company, M-CORD, OpenRAN Korean Cooperation. Korea AI Standards: KS X ISO/IEC 22989 (AI Concepts and Terminology), KS X ISO/IEC 23053 (AI System Framework), KS X ISO/IEC 5338 (AI System Lifecycle), KS X ISO/IEC 24029 (AI Trustworthiness and Robustness), KS X ISO/IEC 24028 (AI Trustworthiness), KS X ISO/IEC 23894 (AI Risk Management), KS X ISO/IEC 38507 (AI Governance), KS X ISO/IEC 42001 (AIMS Operations System), KS X ISO/IEC 42005 (AI Impact Assessment), AI Framework Act (effective July 2026) Enforcement Decree, Mandatory ex-ante impact assessment for high-impact AI, Samsung Research HyperCLOVA X, LG AI Research EXAONE, SK Telecom A., KT Media AI, NAVER Clova, Kakao i Korean foundation models. Korea Bio Standards: KS X ISO 20387 (Biobanking), KS X ISO 21709, KS X HL7 FHIR R5, SNOMED CT, LOINC, KCD-8, ICD-11, OMOP CDM v5.4, CDISC SDTM, DICOM, HL7 V2, HL7 CDA, MFDS GMP, MFDS Good Tissue Practice, MFDS AI Medical Device Guidelines (50+ approvals), KRIBB, KRICT, KFRI, KIST, KAIST, POSTECH Bio R&D Centers, Samsung Biologics, Celltrion, SK Bioscience, GC Biopharma, LG Chem, Chong Kun Dang, Yuhan Korean Bio Pharmaceuticals, 6 Major Hospitals (Seoul National University, Samsung, Asan, Severance, Bundang Seoul National University, Korea University) Clinical Trial Infrastructure. Korea Aerospace Standards: Korea AeroSpace Administration (KASA, established May 27 2024), MSIT, Ministry of National Defense, KARI, KASI, KIGAM, ETRI, KAI, Hanwha Aerospace, Hanwha Systems, LIG Nex1, CCSDS, ITU, NORAD, IADC, NASA, ESA, JAXA, CNSA, ISRO Korean Cooperation, KS W ISO 14620, KS W ISO 11227, KS W ISO 27026, Nuri Rocket KSLV-II, KSLV-III, Danuri KPLO, Next-Generation Reconnaissance Satellite 425 Project, Arirang, Cheollian, KOMPSAT, CAS500 series. Korea Secondary Battery Standards: "3rd Secondary Battery Industry Development Strategy 2024-2030", MOTIE Secondary Battery Bureau, LG Energy Solution, Samsung SDI, SK On, POSCO Future M, EcoPro BM, L&F, DI Dongil, Samsung SDI Korean Secondary Battery 6 Companies, KS C IEC 62660, KS C IEC 62619, KS C IEC 62133, UN ECE R100, UN/ECE R136 Korean Adoption. Korea Semiconductor Standards: Samsung Electronics (HBM3E, HBM4, DDR5, LPDDR5X), SK hynix (HBM3E 12-Hi, HBM4), DB HiTek, SK siltron, SK Enpulse, Dongjin Semichem, Seoul Semiconductor, Simmtech, Samsung Display, LG Display, JEDEC, SEMI, IEEE, KS C IEC 60068, UCIe 1.1/2.0, CXL 3.0/3.1, HBM4 Standardization, DDR6 Standardization, LPDDR6 Standardization, MRAM, ReRAM, PCRAM Korean Standards Adoption.

Korea City, Regional, Education, Culture Statistics

Korea operates city, regional, education, and cultural infrastructure with the following statistics. Korea 17 Metropolitan Governments: Seoul Metropolitan City (population 9.45 million), Busan Metropolitan City (3.27 million), Daegu Metropolitan City (2.36 million), Incheon Metropolitan City (3.00 million), Gwangju Metropolitan City (1.43 million), Daejeon Metropolitan City (1.43 million), Ulsan Metropolitan City (1.09 million), Sejong Special Self-Governing City (0.39 million), Gyeonggi Province (13.94 million), Gangwon Special Self-Governing Province (1.52 million), Chungcheongbuk Province (1.59 million), Chungcheongnam Province (2.12 million), Jeollabuk Special Self-Governing Province (1.75 million), Jeollanam Province (1.81 million), Gyeongsangbuk Province (2.56 million), Gyeongsangnam Province (3.27 million), Jeju Special Self-Governing Province (0.67 million). 17 metropolitan governments and 226 city/county/district administrations. Korea Digital Education Infrastructure: Elementary, middle, high school students 5.4 million, universities 187 (4-year 192, 2-year colleges 134, graduate schools 1,200), university enrollment 2.8 million, doctoral students 170,000, lifelong learners 22 million, digital textbook coverage 78% (2024), EBS, KOOC (Korea Massive Open Online Course), KOCW (Korea OpenCourseWare), K-MOOC operation. K-Content Industry Statistics (2024): K-Content total revenue 158 trillion KRW, K-Content exports 14 trillion KRW (BTS, BLACKPINK, NewJeans K-POP), K-Drama (Squid Game, Crash Landing on You), K-Game (PUBG, Lineage W, MapleStory), K-Webtoon (NAVER Webtoon, Kakao Webtoon), K-Publishing, K-Broadcasting. Korea Creative Content Agency (KOCCA), Ministry of Culture Sports and Tourism (MCST), Korea Communications Agency (KCA), Korea Culture Information Service Agency, Korean Film Archive, Korea Publishing Industry Promotion Agency, National Gugak Center, National Institute of Korean Language, National Museum of Korea, National Library of Korea operations. Korea Medical Cost Statistics: National Health Insurance total expenditure 110 trillion KRW (2024), medical institution treatment costs 95 trillion KRW, pharmaceutical costs 24 trillion KRW, per capita medical expense 2.2 million KRW per year, elderly (65+) medical expense ratio 45%, Long-term Care Insurance subscribers 52 million, medical institutions 96,000+, general hospitals 350, dental/oriental medicine/pharmacy/health centers 80,000+, NHIS coverage 99.7%, MyData medical data integration 4 designated combination specialists. Korea Social Welfare Statistics (2024): Social welfare total budget 244 trillion KRW, National Pension subscribers 22 million, National Pension recipients 7 million, Basic Pension recipients 7 million, Long-term Care recipients 1.1 million, Child Allowance recipients 2.8 million, Basic Livelihood Security recipients 2.3 million, Earned Income Tax Credit recipient households 4.8 million, Education Benefit recipients 4.7 million. Korea Environment Statistics (2024): 22 national parks, 15 provincial parks, 45 Ramsar wetlands, 12,587 species registered Korean Peninsula wildlife, Korean Peninsula forest area 6.33 million ha (63% of land), CO2 emissions 650 million tons (2030 reduction target 440 million tons, -32.5%), renewable energy share 9% (2024, 2030 target 21.6%), accumulated EVs 600,000, accumulated hydrogen vehicles 35,000. Korea Safety / Security Statistics: Police officers 127,000, firefighters 65,000, 119 calls 6.7 million per year, 112 calls 18 million per year, Coast Guard 10,000, National Cyber Security Center (NCSC) operation, KISA cyber incident reports 280,000 per year, FSEC financial cyber incident reports 40,000 per year, National Disaster Management System (CDSS), National Crisis Management Center operation.

Korea International Standards Activities and Multilateral Cooperation

Korea operates international standardization activities and multilateral cooperation. ISO TC/SC Korean Secretariat Activities: ISO/TC 22 (Road vehicles) Korean Secretariat, ISO/TC 184 (Automation systems) Korean Secretariat, ISO/TC 215 (Health informatics) Korean Secretariat, ISO/TC 229 (Nanotechnologies) Korean Secretariat, ISO/TC 268 (Sustainable cities) Korean Secretariat, ISO/TC 307 (Blockchain) Korean Secretariat, ISO/IEC JTC 1 (Information technology) Korean Secretariat 50+ fields, ISO/IEC JTC 1/SC 27 (Information security) Korean Chair, ISO/IEC JTC 1/SC 38 (Cloud computing) Korean Chair, ISO/IEC JTC 1/SC 42 (AI) Korean Vice-Chair. IEC TC Korean Secretariat: IEC TC 9 (Electric railway) Korean Secretariat, IEC TC 14 (Power transformers) Korean Secretariat, IEC TC 22 (Power electronics) Korean Secretariat, IEC TC 47 (Semiconductors) Korean Secretariat, IEC TC 86 (Fibre optics) Korean Secretariat, IEC TC 100 (Audio-video) Korean Secretariat, IEC TC 110 (Electronic display) Korean Secretariat, IEC TC 119 (Printed electronics) Korean Secretariat, IEC SC 65A/B/C/D (Industrial-process measurement) Korean Chair. ITU-T Study Group Korean Chair Activities: SG 9 (Cable networks), SG 13 (Future networks), SG 15 (Networks technologies), SG 16 (Multimedia), SG 17 (Security), SG 20 (IoT and smart city), SG 21 (Multimedia and metaverse) Korean Chair or Vice-Chair activities. 3GPP RAN/SA Korean Chairs: 3GPP RAN1 (Radio Layer 1), RAN2 (Radio Layer 2 and 3 RR), RAN3 (Iub, Iuc, Iur interfaces), RAN4 (Radio performance and protocol aspects), SA1 (Services), SA2 (Architecture), SA3 (Security), SA4 (Codec), SA5 (Telecom management), SA6 (Mission-critical applications) Korean Chair or Vice-Chair. Korea contributed 7,800+ 5G standard proposals (through 3GPP Release 18), 1,200+ 6G standard proposals. IEEE 802 Korean Chairs: 802.3 (Ethernet) Working Group, 802.11 (WiFi) Working Group, 802.15 (WPAN) Working Group, 802.1 (Bridging) Working Group, 802.16 (WiMAX) Working Group, 802.18 (Radio Regulatory) Korean Chair or Vice-Chair. OECD CSTP, UN ESCAP, APEC SCSC Korean Cooperation: OECD Committee for Scientific and Technological Policy Korean member, UN Economic and Social Commission for Asia and the Pacific Korean member, APEC Sub-Committee on Standards and Conformance Korean member, APEC Engineers Coordinating Committee Korean member, ANSI (American National Standards Institute) Korean cooperation, BSI (British Standards Institution) Korean cooperation, DIN (Deutsches Institut fur Normung) Korean cooperation, AFNOR (Association Francaise de Normalisation) Korean cooperation, JISC (Japanese Industrial Standards Committee) Korean cooperation, SAC (Standardization Administration of China) Korean cooperation. W3C, OASIS, IETF Korean Cooperation: W3C Korea Office operation (10+ working groups), OASIS Korea Office operation (LegalDocML, LegalRuleML, SAML, UBL, BPM working groups), IETF Korea Cooperation (KS X IETF series Korean adoption), ICANN Korean cooperation, KRNIC (Korea Network Information Center) operation, KISA Korea Internet Center, BGP Korea, NCSC (National Cyber Security Center). WIPO, UNCTAD, WTO, G20 Korean Cooperation: WIPO (World Intellectual Property Organization) Korean member, UNCTAD (UN Conference on Trade and Development) Korean member, WTO (World Trade Organization) Korean member, G20 Korean member (joined 1999), G7 cooperation, OECD member (1996), UN member (1991), KEDO (Korean Peninsula Energy Development Organization), Six-Party Talks (South/North Korea, US, China, Russia, Japan), Korea-US, Korea-Japan, Korea-China bilateral standards cooperation agreements.

Korea Industry Global Market Share and Competitiveness

Korea's global industry market share and competitiveness statistics are as follows. Semiconductor Industry: Memory semiconductor global market share 70% (Samsung Electronics 42% + SK hynix 28%, 2024), HBM global market share 60% (Samsung + SK combined), System semiconductor market share 3.5% (expansion target 10% by 2030), Foundry market share 13% (Samsung Foundry), Semiconductor equipment market share 2% (Korean equipment companies), Semiconductor materials market share 5%, Semes, DI, Dongjin Semichem, SK siltron Korean semiconductor infrastructure. Display: OLED global market share 78% (LG Display 48% + Samsung Display 30%, 2024), LCD market share 35% (declining trend), Micro LED market share 50% (Samsung, LG, Seoul Semiconductor), QLED, QD-OLED, Flexible OLED market share 65%, CES 2024 and CES 2025 multiple display awards for Korean exhibitors. Secondary Batteries: Global EV battery market share 23% (LG Energy Solution 15% + SK On 5% + Samsung SDI 3%, 2024), NCM cathode material market share 45%, NCA cathode material market share 60%, LFP market share 5% (expansion target 15% by 2030), LG Energy Solution global 1st (Korean 1st excluding China CATL), Samsung SDI, SK On, POSCO Future M, EcoPro, L&F, DI Dongil Korean secondary battery 6 majors. Smartphones: Global smartphone market share 22% (Samsung Electronics 19% + others 3%, 2024), Samsung Electronics global 1st (surpassing Apple 17%, Huawei 12%, Xiaomi 13%), Galaxy S series, Galaxy Z series, Galaxy A series, LG Electronics smartphone business withdrawal (2021). Home Appliances: Global home appliance market share LG Electronics 1st (Home Appliance Division revenue 32 trillion KRW/year), Samsung Electronics home appliance 2nd, LG + Samsung combined global market share 15%, OLED TV market share 70% (LG + Samsung combined), QLED TV market share 80%, washing machines, refrigerators, air conditioners, vacuum cleaners Korean market share global TOP 3. Automotive: Global automobile market share 8% (Hyundai + Kia combined 7.2 million units/year, 2024), EV global market share 7% (Hyundai IONIQ, Kia EV6, EV9), Hydrogen vehicle market share 60% (Hyundai NEXO + Kia), Automotive parts market share 5% (Hyundai Mobis, Mando, Hanon Systems, Seoyon E-Hwa). Shipbuilding: Global shipbuilding market share 33% (HD Hyundai Heavy Industries, Samsung Heavy Industries, Hanwha Ocean, HD Hyundai Mipo, HD Hyundai Samho 5 majors, 2024), LNG carriers, LPG carriers, VLCC, container ships global 1st, LNG carrier market share 80%, offshore plants, drillships, FSRU, FPSO, offshore wind generators Korean core competitiveness. Steel: Global steel market share 5% (POSCO, Hyundai Steel, Dongkuk Steel, SeAH Besteel, KISCO Korean 5 majors), POSCO global 4th, advanced steel, electric furnace, automotive steel sheets, shipbuilding steel sheets, construction steel sheets Korean core competitiveness. K-Content: Global K-POP market share 5% (BTS, BLACKPINK, SEVENTEEN, NewJeans, IVE), K-Drama global OTT market share 12%, K-Game global revenue 25 trillion KRW (global 5th), K-Webtoon global market share 65% (NAVER Webtoon, Kakao Webtoon), K-Publishing, K-Broadcasting, K-Movie, K-Food, K-Beauty, K-Fashion Korean content exports 14 trillion KRW.